PLEASE UPDATE YOUR BROWSER
  • Home
  • About
  • Our Work
  • Who We Are?
    • Programmatic Media
    • Display Advertising
    • Mobile Advertising
    • Native Advertising
    • Rich Media & Video Advertising
  • Contact
  • Vision & Mission
  • Career
  • Modern Browser

LOGIN

SIGNUP

The Importance of Anchor Text in Back-links

Uncategorized
17th April, 2014
No Comments

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text.

Almost always, linking candidates will use the company name as anchor text. This does not provide any type of description of the target company’s products or services. Sure, it may be great for branding purposes, but it isn’t usually needed. In most cases, companies already rank very high (if not first) for searches that incorporate their brand.

Here is an example using fictional company “Acme Plumbing Supplies”:

Most people will link simply using the terms “Acme”. This is alright, but it does not describe the company’s products or services, nor provide any context. By adding the word “plumbing” or term “plumbing supplies” (i.e. “Acme Plumbing” or “Acme Plumbing Supplies”), you may be able to drive additional traffic that may not have otherwise attained the corporate site.

Share this post
Older Newer

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recent Posts

  • Site Rencontre Plan Cul Gratuit (2)
  • NEW POST TITLE GOES HERE
  • Photoshoot
  • Wild Photoshoot
  • Micro Shoot

Recent Comments

  • sql interview questions on Photoshoot

Archives

  • May 2020
  • July 2018
  • May 2018
  • April 2018
  • January 2018
  • November 2017
  • June 2016
  • April 2014

Categories

  • Blog
  • Creative Agency
  • Home Slider Category
  • Home Slider Category two
  • Masonry
  • Photography
  • Photography category
  • Photography grid
  • Plumbing
  • Salon
  • Style
  • Travel
  • Uncategorized

Meta

  • Register
  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org
esarjey-logo

one stop digital solution!

PRODUCT

Ingenious Plex – Media Buying Platform

SERVICES

In-house Programmatic

Managed Services

Copyright ©2020. Esarjey. All Rights Reserved.