Performance Marketing
Performance Marketing
The world of marketing is constantly evolving. While some forms of marketing remain tried and true new methods are constantly being developed to keep up with the latest changes in technology. Previously, marketers used to pay only for ads placed on TV, radio, or in magazines and newspapers. But now, with the rise of digital marketing, there are a lot more options available. Moreover, they now don’t pay for estimates but instead pay only when there is a desired action or performance, such as a purchase, sign-up, or download. This is what’s known as performance marketing.
Performance Marketing
Performance marketing is a subset of digital marketing where brands only pay for a campaign based on its performance.
In simple terms, performance marketing is when a brand pays for its digital marketing efforts based on every goal completion or action that is generated. This could be anything from a click, purchase, sign-up, or download – essentially anything that can be measured and attributed to the marketing campaign.
SEARCH PERFORMANCE MARKETING
the process of using paid search advertising in order to drive traffic to a website. Search performance marketing aims to get the highest possible clickthrough rate (CTR) for the ads.
SOCIAL PERFORMANCE MARKETING
the process of using paid and organic social media marketing efforts to accomplish brand-related goals. Social performance marketing aims to create engaging content that will encourage customers to interact with the brand.
EMAIL PERFORMANCE MARKETING
the process of using email marketing efforts to achieve business objectives. Email performance marketing aims to get customers to interact with the brand by opening and clicking through on emails.