Online Reputation Management
Online reputation management is a practice of structuring a brand's reputation on the internet by displacing misleading content, uploading trending content, and making it visible through the help of other internet algorithms. For a user, the brand must display or provide correct solutions for their queries.
ONLINE REPUTATION MANAGEMENT
Online reputation management serves as a tool to track, trace and repair a brand’s image.
Online reputation management manages the brand by organizing its digital structure, uploading the correct information, linking the correct pages, counteracting misleading data, and providing a brand’s best image to the user. The internet is a global village that brings together friends and enemies in one place. This builds a place of worry because strangers and competitors are always a step ahead to draft a bad reputation for a brand.
The major business review websites — platforms such as Yelp, Facebook and Google — are full of customer activity. Monitoring these and many other review websites is an essential element.
Responding to online reviews is another key element of building a positive online presence. Brands should always respond to all reviews — whether they are negative or positive.
Social Media Monitoring
Social media monitoring provides a look at what your audience has to say about you; your competitors and your market in general — there is a ton of social activity online.