Native Advertising
Native Advertising
Native Ads are non-intrusive and user-friendly ads which give better campaign results. Through native ads, marketers see a multifold growth in CTR%. Is a form of paid advertising in which the ads match the look, feel and function of the media format where they appear.
NATIVE ADVERETISING
Native advertising is a form of paid advertising in which the ads match the look, feel and function of the media format where they appear. They fit “natively” and seamlessly on the web page.
Native ads often feature as recommended content on websites, appearing below or beside the article you just read. They also appear as “in feed” ads, as part of your news feed on social networks, such as Facebook or Twitter. Another form that native ads take is search and promoted listings that appear at the top of your Google search results, or in the sidebar.
"In Feed" Ads
Ads that appear in your news feed on social networks (ie.your Facebook or Twitter feed)
Search & Promoted Listings
Ad listings that appear at the top of your Google search results, or in the side bar
Content Recommendations
Recommended articles that appear below the article you just read.
How Do You Spot Native Advertising?
Native ads don’t look like ads, so you might think they are hard to spot. Perhaps readers may not even realize they are consuming a paid advertisement, which could compromise the editorial neutrality of the publisher. Fear not, for consumer watchdogs, such as the FTC (Federal Trade Commission) and the IAB (Interactive Advertising Bureau), are at pains to regulate the use of native ads to ensure that consumers are not misled.