Mailer & SMS
For companies around the world, email is the go-to channel for customer communications. Whether it’s logins, notifications, promotions, password resets, or policy updates, email is a tried-and-true platform with more global accessibility than any other medium.
However, email is only one part of the customer engagement experience. Regardless of who you’re trying to contact or where they are, you can now complete the customer engagement package with another robust API: SMS.
MAILER AND SMS
When it comes to business communications, consumers have varying preferences.
While every audience is different, our 2022 Global Messaging Engagement Report shows that the vast majority of consumers across the globe still prefer email and SMS over any other communications channel. That’s why SMS and email both deserve a place in your communication toolset.
USE ENVELOPES THAT STAND OUT
Before getting to your market mailer, recipients see your outer envelope. Hence, you can afford to stuff a well-designed mailer inside a boring envelope.
Therefore, draft an informational and high-quality copy that allows your prospects to understand your business. Plus, make it convincing to motivate recipients to reply to your mailer.
One of the best business mailer ideas is to write valid mailing addresses on them. Without correct mailing addresses, your mailpieces cannot reach the right people.