Display And Impact Advertising
Display And Impact Advertising
it is the impact on the audience of advertising that stimulates demand, introduces consumers to the product and builds brand awareness. Both performance and display ads make impact. The audience can become familiar with a brand or product both from image activities and from a sale message.
Display And Impact Advertising
Having mastered Comprehensive Analysis to perfection, we decided to go further and evaluate the impact of media advertising on performance indicators.
Only those ads that do not introduce the client to the brand, its product or messages have no media effect. For example, if you upload a TV commercial as a YouTube ad that users will skip before they realize what is happening, such an ad will not have a media effect. The easiest way to evaluate display ads is by display metrics: impressions, reach, pageviews, etc. They should be compared from month to month and from year to year in order to evaluate the effect over time.